Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
2İŞL017Halkla İlişkiler0+0+00024.05.2023
Course Details
Language of Instruction Turkish
Level of Course Unit Master's Degree
Department / Program Business (With Thesis)
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Since people are becoming more conscious day by day and the need for recognition and promotion by the managers is increasing, it increases the need for strong communication with the target group inside and outside the institution. In the public relations course, students will be able to understand the importance of the public relations issue, and the application of public relations activities and the issues to be considered in practice will be taught.
Course Content Within the scope of the public relations course, the difference between public relations and other close concepts, the factors that are effective in making public relations activities important, the basic principles and principles in practice, establishment of public relations units, target audience analysis will be taught. Apart from these, the ways and methods of applying public relations activities during normal or crisis periods, and ethical rules to be followed will be explained.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Prof.Dr. Mazlum ÇELİK
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Dilaver Tengilimoğlu, Yüksel Öztürk, İşletmelerde Halkla İlişkiler, Seçkin Yayınevi. (Course Book).
Okay, Ayla ve Aydemir Okay (2002). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları.
Course Notes The course heas no prerequisite.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 2 30
Hours for off-the-c.r.stud 15 2 30
Mid-terms 1 15 15
Final examination 1 20 20
Total Work Load   Number of ECTS Credits 3 95

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Know the conceptual and historical foundations of public relations
2 Knows the main purpose, nature and quality of public relations studies.
3 Knows what the activities are in the scope of public relations and how these studies are planned and executed

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Meeting, distributing course content and general introduction to the course (Basic concepts) No preparation is required.
2 Historical Development of Public Relations Examination of the related section in the textbook with the previous week
3 Concepts Close to Public Relations Examination of the related section in the textbook with the previous week
4 Causes and Significance of Public Relations Needs Examination of the related section in the textbook with the previous week
5 Public Relations and Communication Examination of the related section in the textbook with the previous week Presentation preparation
6 Objectives and Principles Followed in Public Relations Examination of the related section in the textbook with the previous week Presentation preparation
7 Public Relations Unit and its Organization Examination of the related section in the textbook with the previous week Presentation preparation
8 MID TERM EXAM (Preparation for exam(Repeat of first 7 weeks)
9 Development of Public Relations Program Examination of the related section in the textbook with the previous week Presentation preparation
10 Target Audience in Public Relations Examination of the related section in the textbook with the previous week Presentation preparation
11 Public Relations Activities Examination of the related section in the textbook with the previous week Presentation preparation
12 Communication Tools Used in Public Relations Examination of the related section in the textbook with the previous week Presentation preparation
13 Ethics in Public Relations Examination of the related section in the textbook with the previous week Presentation preparation
14 Public Relations in Crisis Management Examination of the related section in the textbook with the previous week Presentation preparation
15 FINAL EXAM Exam preparation

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1 2 2 2
C2 2 2 2 2 2
C3 2 2 2 3

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant