Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
2MİM112BRAND DEVELOPMENT2+0+02223.08.2023
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Gastronomy and Culinary Arts
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course To teach the importance of the brand for businesses, to teach the steps of brand development and brand management in service businesses, to apply the basic steps and models related to the brand development process.
Course Content Brand and Brand Management Concepts, Place and Importance of Brand in Marketing
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Furkan BALTACI
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Interview Videos, Seminars, Online resources, Expert invitation
Course Notes Presentation file, textbook, research articles, interview videos
Documents 4
Assignments 0
Exams 2

Course Category
Social Sciences %70
Science %15
Field %15

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 24 2 48
Hours for off-the-c.r.stud 12 1 12
Mid-terms 1 1 1
Final examination 1 1 1
Total Work Load   Number of ECTS Credits 2 62

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Knows Brand Definitions
2 Dominates Brand Building Processes
3 Can Manage Brand Crises

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 BRAND DEFINITIONS Related page(s) of the textbook Lecture Notes
2 HISTORICAL ORIGINS OF MARKING Textbook Lecture Notes
3 BRAND MANAGEMENT Textbook Lecture Notes
4 Brand Identity and Personality Textbook Lecture Notes
5 Brand Architecture Textbook Lecture Notes
6 BRAND PORTFOLIO ROLES Textbook Lecture Notes
7 BRAND ARCHITECTURE MODELS Textbook Lecture Notes
8 Midterm Exam (First 7 weeks) An overview Lecture notes and textbook
9 Different Areas Where Brand Management Can Be Applied Textbook Lecture notes
10 POLITICAL MARKETING Textbook Lecture notes
11 PERSON MARKING Textbook Lecture Notes
12 CITY BRANDING AND DESTINATION MARKETING Textbook Lecture notes
13 SPORTS MARKETING Textbook Lecture notes
14 Final Exam General review Lecture notes

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
C1
C2
C3

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant