Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
8GMS416DESTINATION MANAGEMENT (OPTİONAL)2+0+02520.10.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Gastronomy and Culinary Arts
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The purpose of this course is to provide students with in-depth knowledge regarding destinations—a key component of tourism products—and to equip them with the skills necessary to apply this knowledge toward developing strategies for destination management and marketing.
Course Content This course will cover the characteristics, components, management functions, management organizations, stakeholders, and marketing of destinations—which are among the elements of the tourism mix and represent one of the core tourism products.
Course Methods and Techniques Theoretical Course, Research Assignments, Discussions with Experts, Seminar
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Furkan BALTACI - furkan.baltaci@hku.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Resources recommended by the course instructor


Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 4 56
Presentation 14 2 28
Mid-terms 1 2 2
Final examination 1 2 2
Total Work Load   Number of ECTS Credits 4 116

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Analyzing consumer expectations.
2 To be able to produce innovative, technology-based solutions.
3 Ability to analyze the fundamental principles, stakeholders, and governance structure of destination management.
4 Ability to evaluate sustainable visitor management and carrying capacity strategies in destinations.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 The concept of a destination: its elements, characteristics, and classification Textbook
2 Stakeholders, governance, and management in the destination Textbook
3 Destination management Textbook
4 Marketing and competition in destinations Textbook
5 Marketing and competition in destinations. Textbook
6 Product development and distribution in destinations Textbook
7 Destination marketing strategies (Market Segmentation-Targeting-Positioning) Textbook
8 Midterm Exam Textbook, Lecture Notes
9 Consumer Behavior in Destinations Textbook
10 Visitor Management in Destinations (Sustainability and Carrying Capacities) Textbook
11 Technology and Destinations (Marketing, Management) Article
12 Technology and Destinations (Experience) Article
13 Technology and Destinations (Smart Destinations) Article
14 Scenario Study Lesson Review
15 Final Sınavı Textbook, Lecture Notes, Articles

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
C1 4
C2 5
C3 4 4
C4 3 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant