Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
6ITL314International Marketing and Logistics3+0+03428.02.2025
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Political Science and International Relations
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The course aims at introducing the students to the basic concepts of international marketing and logistics. It explains the interface between the marketing and logistics activities of the organization in order to align their respective strategies within the context of the wider supply chain.
Course Content Creating the responsive organization has to be the main priority of management in any business, and achieving it requires a much greater focus on the processes through which demand is met. This is the arena of international marketing aiming to optimize demand, whereas logistics is seeking to optimize supply. This course provides explanations about the convergence and divergence of international marketing and logistics. It pays special attention to the concept, objectives, scope, system elements, and relevance of logistics in international marketing. It will help students to understand the concept of customer service, product, international marketing and logistics strategies, as well as the international logistics modal choice.
Course Methods and Techniques Lectures, Presentations, Homework, Discussion.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Elma Satroviç https://profil.hku.edu.tr/akademik/elma-satrovic/ elma.satrovic@hku.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . • International Marketing Logistics, by Arora (2016). Neeraj Publication. • Logistics Transportation Systems, by Sarder (2020). Elsevier. • Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. • Global Marketing Management, by Kotabe and Helsen (2019). Wiley. • International Marketing Strategy and Theory, by Onkvisit and Shaw (2009). Routledge.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 20
Assignment 5 % 10
Practice 1 % 20
Final examination 1 % 50
Total
8
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Assignments 5 14 70
Presentation 1 20 20
Mid-terms 1 10 10
Final examination 1 20 20
Total Work Load   Number of ECTS Credits 4 120

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Acquire knowledge on the concept, objectives, and importance of international marketing, transportation, supply chain, and logistics
2 Lojistiğin, müşteri hizmetlerini iyileştirmedeki rolünü açıklamak
3 Discuss the determinants of international marketing and logistics and outline the convergence of marketing, logistics, and supply chain management
4 Describe the foreign direct investments in logistics and international marketing
5 Understand product concepts in international marketing and logistics, international marketing strategies, and international logistics modal choice

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Course introduction
2 Logistics, transportation, and supply chain in the global economy and marketing
3 Customer service and logistics in international marketing
4 The determinants of international marketing and logistics
5 International marketing imperative
6 Marketing logistics
7 Presentations
8 Mid-Term
9 The convergence of marketing, logistics, and supply chain management
10 Foreign direct investments, logistics, and international marketing
11 International logistics modal choice
12 Product concepts in international marketing and logistics
13 Designing the international marketing and logistics strategy
14 Presentations
15 Final exam review
16 Final Exams

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1 4 5 1 5 4 4 2 1 2 5
C2 4 5 2 5 3 5 5 1 3 4
C3 5 4 5 5 3 1 3 1 2 4
C4 3 3 4 4 3 4 4 3 5 4
C5 4 4 2 4 3 3 3 2 3 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant