Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7PSIR411Public Diplomacy3+0+03505.12.2024
Course Details
Language of Instruction French
Level of Course Unit Bachelor's Degree
Department / Program Political Science and International Relations
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course This course aims to have students understand the analytical approaches to studying public diplomacy and soft power globally and with a special focus on Turkey. Theory broadly examines public diplomacy and soft power at the national, subnational, and international or comparative levels. Titles in the course provide both empirical and theoretical analysis of topics and issues that affect public opinion. Useful for scholars, researchers, and practitioners in the field, volumes address such subjects as the Public Diplomacy Approach, Its Roots and Definitions; Its Relation with other Disciplines and the Importance of Public Diplomacy in a Changing World; The Theoretical Background of Public Diplomacy; The Relation Between Public Diplomacy and National Power Elements; and finally, The Public Diplomacy Organizations within Turkish Public Administration. The course’s ultimate goal is to build scholarship in this key area by seeking to understand how public diplomacy functions in an increasingly complex, technologica
Course Content Throughout the course, the Public Diplomacy Approach, Its Roots and Definitions, its Relationship with Other Disciplines and the Importance of Public Diplomacy in a Changing World, the theoretical background of Public Diplomacy, the Relationship Between Public Diplomacy and National Power Elements, and Finally, The Public Diplomacy Organizations within Turkish Public Administration will be discussed.
In addition to main resource as the course book, each week extra sources as articles and books will also be studied, presented and discussed by the students with the following sequence: Soft Power by Joseph Nye (2004); Yumuşak Güç Dünya Siyasetinde Başarının Yolu by Joseph Nye (2005); Public Diplomacy and Soft Power by Joseph Nye (2008); The Future of Power by Joseph Nye (2011); Jan Melissen Ed. The New Public Diplomacy (2005); Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence by J.B. Manheim (1994), and Strategic Dimensions of Public Diplomacy by M. Löffelholz, C. Auer and A. Sr
Course Methods and Techniques Lecture
Discussion based lecture
Case study
Group work
Activities within a Student Body or Research Project
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Prof.Dr. AHMET KESER ahmet.keser@hku.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Keser, Ahmet, (2018), Kamu Diplomasisi Ve Milli Güç, Berikan Yayınevi, Ankara, Turkey.
NYE, Joseph. S., Jr. (2004). Soft power: The means to success in world politics. New York: Public Affairs..
NYE, Joseph S. Jr. (2005), Yumuşak Güç Dünya Siyasetinde Başarının Yolu (1. Baskı). (R. İ. Aydın, Çev.) Ankara: Elips Kitap.
Recommended: NYE, Joseph. S., Jr. (2008), “Public Diplomacy and Soft power”, The Annals of American Academy of Political Science, Vol. 616, No. 94, s.94-109).
Recommended: NYE, Joseph. S., Jr. (2011), The Future of Power, Public Affairs a member of the Perseus Books Group, New York, USA.
Recommended: MANHEİM, J. B. (1994), Strategic public diplomacy and American foreign policy: The evolution of influence. New York: Oxford University Press.
Recommended: LÖFFELHOLZ, M., AUER, C. ve SRUGIES, A. (2015), “Strategic Dimensions of Public Diplomacy”, D. Holtzhausen ve A. Zer-fass (Ed.) içinde, The Routledge Handbook of Strategic Communication (1.Baskı b.). NY & London: Routledge Taylor & Francis.
Course Notes Introduction to Public Diplomacy
Public Diplomacy Approach, Its Evolution and Definition
-The Public Diplomacy Concept as an Old Art, and a New Proffession;
-The Roots of Public Diplomacy;
-The Definition of Public Diplomacy
Student Presentation and Discussion:
NYE, Joseph. S., Jr. (2004). Soft power: The means to success in world politics. New York: Public Affairs.
Public Diplomacy, Its Relation with other Disciplines and the Role of public Diplomacy in a Changing World
-The Relations and Differences Among public Diplomacy, Diplomacy, public Relations and Propaganda.
The Role of Public Diplomacy in a Changing World
Student Presentation and Discussion:
NYE, Joseph S. Jr. (2005), Yumuşak Güç Dünya Siyasetinde Başarının Yolu (1. Baskı). (R. İ. Aydın, Çev.) Ankara: Elips Kitap. (2 weeks)
The Theoretical Background of Public Diplomacy
-The Taxonomy of Public Diplomacy
-Listening
-Advocacy
-Cultural Diplomacy
-Personnel Exchange Diplomacy
-International News Broadcasting
Student Presentation and Discussion:

Course Category
Social Sciences %50
Field %50

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 20
Attendance 14 % 10
Practice 14 % 10
Final examination 1 % 60
Total
30
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 3 1 3
Assignments 15 4 60
Presentation 1 1 1
Mid-terms 1 10 10
Practice 4 6 24
Final examination 1 10 10
Total Work Load   Number of ECTS Credits 5 150

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 CLO1: Identify the basic concepts and theories of public diplomacy, soft power, and propaganda.
2 CLO2: Demonstrate competency in the basic approaches and perspectives in evaluating various public diplomacy dimensions and taxonomy. They explore several issues, such as the evolution of public diplomacy, the evolution of public diplomacy institutions in the world and in Turkish history, and key concepts of public diplomacy, public relations, and propaganda. Students will also independently study, present, and discuss the Public Diplomacy institutions and the Soft Power applications in Turkey
3 CLO3: Distinguish between various types of theories. Creates typology of public diplomacy dimensions. Discuss the ideas in a group/team structure by taking responsibility and with respect to other ideas and cultures (PLO1/PÖÇ1: Basic concepts and theories.
4 CLO4: Identify and explore the basic annals of public diplomacy and soft power. Public Diplomacy’s relations and differences with other disciplines such as public relations.
5 CLO5: Demonstrate competency in the basic approaches and perspectives in evaluating various practices of public diplomacy. Analyze the characteristics of different applications.
6 CLO6: Distinguish between alternative models of public diplomacy applications as well as the impacts of soft power. Create a taxonomy of public diplomacy.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to Public Diplomacy. Keser, Ahmet, (2018): 1-3 NYE, Joseph. S., Jr. (2004): 1-6
2 Public Diplomacy Approach, Its Evolution and Definition -The Public Diplomacy Concept as an Old Art, and a New Proffession; -The Roots of Public Diplomacy; -The Definition of Public Diplomacy Student Presentation and Discussion: NYE, Joseph. S., Jr. (2004). Soft power: The means to success in world politics. New York: Public Affairs. Keser, Ahmet, (2018): 3-13 NYE, Joseph. S., Jr. (2004).
3 Public Diplomacy, Its Relation with other Disciplines and the Role of public Diplomacy in a Changing World -The Relations and Differences Among public Diplomacy, Diplomacy, public Relations and Propaganda. The Role of Public Diplomacy in a Changing World Student Presentation and Discussion: NYE, Joseph S. Jr. (2005), Yumuşak Güç Dünya Siyasetinde Başarının Yolu (1. Baskı). (R. İ. Aydın, Çev.) Ankara: Elips Kitap. (2 weeks) Keser, Ahmet, (2018): 13-23 NYE, Joseph. S., Jr. (2005).
4 The Theoretical Background of Public Diplomacy -The Taxonomy of Public Diplomacy -Listening -Advocacy -Cultural Diplomacy -Personnel Exchange Diplomacy -International News Broadcasting Student Presentation and Discussion: NYE, Joseph S. Jr. (2005), Yumuşak Güç Dünya Siyasetinde Başarının Yolu (1. Baskı). (R. İ. Aydın, Çev.) Ankara: Elips Kitap. (2 weeks) Keser, Ahmet, (2018): 23-32 NYE, Joseph. S., Jr. (2005).
5 The Theoretical Background of Public Diplomacy -The Dimensions of Public Diplomacy -Daily Communications -Strategic Communication, -Scholarships, Exchange Programs, Internships -Seminars, and Conferences - the Effective Use of Media Channels. Student Presentation and Discussion: NYE, Joseph. S., Jr. (2008), “Public Diplomacy and Soft power”, The Annals of American Academy of Political Science, Vol. 616, No. 94, s.94-109). (3 weeks) Keser, Ahmet, (2018): 32-44 NYE, Joseph. S., Jr. (2008).
6 The Theoretical Background of Public Diplomacy -The Three Layers of Diplomacy Student Presentation and Discussion: NYE, Joseph. S., Jr. (2008), “Public Diplomacy and Soft power”, The Annals of American Academy of Political Science, Vol. 616, No. 94, s.94-109). (3 weeks) Keser, Ahmet, (2018): 45-59 NYE, Joseph. S., Jr. (2008).
7 The Theoretical Background of Public Diplomacy and Review of Covered Topics -The Circumference of Public Diplomacy (New Public Sphere): Global Civil Community, Communication Networks, and Global Governance. Student Presentation and Discussion: NYE, Joseph. S., Jr. (2008), “Public Diplomacy and Soft power”, The Annals of American Academy of Political Science, Vol. 616, No. 94, s.94-109). (3 weeks) Keser, Ahmet, (2018): 45-59 NYE, Joseph. S., Jr. (2008).
8 MIDTERM EXAM
9 The Relation Between Public Diplomacy and National Power Elements -The Requirements of Being a Global Power after the Cold War -National Power Elements and Public Diplomacy Student Presentation and Discussion: NYE, Joseph. S., Jr. (2011), The Future of Power, Public Affairs a member of the Perseus Books Group, New York, USA. (2 weeks) Keser, Ahmet, (2018): 60-73 NYE, Joseph. S., Jr. (2011).
10 The Relation Between Public Diplomacy and National Power Elements -The Changing Nature of Conflicts in a Multipolar World -Multipolar world and Public Diplomacy Student Presentation and Discussion: NYE, Joseph. S., Jr. (2011), The Future of Power, Public Affairs a member of the Perseus Books Group, New York, USA. (2 weeks) Keser, Ahmet, (2018): 74-96 NYE, Joseph. S., Jr. (2011).
11 The Institutions of Public Diplomacy within Turkish Public Administration System -The Evolution of Public Diplomacy in Turkey -The Institutions for Coordinating the Public Diplomacy Efforts Student Presentation and Discussion: MANHEİM, J. B. (1994), Strategic public diplomacy and American foreign policy: The evolution of influence. New York: Oxford University Press. (2 weeks) Keser, Ahmet, (2018): 97-108 MANHEİM, J. B. (1994)
12 The Institutions of Public Diplomacy within Turkish Public Administration System -The Institutions Directly Implementing Public Diplomacy Efforts Student Presentation and Discussion: MANHEİM, J. B. (1994), Strategic public diplomacy and American foreign policy: The evolution of influence. New York: Oxford University Press. (2 weeks) Keser, Ahmet, (2018): 109-119 MANHEİM, J. B. (1994)
13 The Institutions of Public Diplomacy within Turkish Public Administration System -The Institutions Directly Implementing Public Diplomacy Efforts Student Presentation and Discussion: LÖFFELHOLZ, M., AUER, C. ve SRUGIES, A. (2015), “Strategic Dimensions of Public Diplomacy”, D. Holtzhausen ve A. Zer-fass (Ed.) içinde, The Routledge Handbook of Strategic Communication (1.Baskı b.). NY & London: Routledge Taylor & Francis. (2 weeks) Keser, Ahmet, (2018): 119-128 LÖFFELHOLZ, M., AUER, C. ve SRUGIES, A. (2015)
14 The Institutions of Public Diplomacy within Turkish Public Administration System -The Institutions Directly Implementing Public Diplomacy Efforts Keser, Ahmet, (2018): 129-135 LÖFFELHOLZ, M., AUER, C. ve SRUGIES, A. (2015)
15 Student Presentation and Discussion: LÖFFELHOLZ, M., AUER, C. ve SRUGIES, A. (2015), “Strategic Dimensions of Public Diplomacy”, D. Holtzhausen ve A. Zer-fass (Ed.) içinde, The Routledge Handbook of Strategic Communication (1.Baskı b.). NY & London: Routledge Taylor & Francis. (2 weeks) LÖFFELHOLZ, M., AUER, C. ve SRUGIES, A. (2015), “Strategic Dimensions of Public Diplomacy”, D. Holtzhausen ve A. Zer-fass (Ed.) içinde, The Routledge Handbook of Strategic Communication (1.Baskı b.). NY & London: Routledge Taylor & Francis
16 FINAL EXAM

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 5 1 4 1 3 2 3 3 1 1
C1 4 4
C2 3 2 3
C3 4 3 2 2 3 2 2
C4 5 4 3
C5 4 1 4
C6 3 3 2 4 5 1 3

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant