Dersin Ayrıntıları
YarıyılKoduAdıT+U+LKrediAKTSSon Güncelleme Tarihi
6UTL314Uluslararası Pazarlama ve Lojistik2+0+02320.08.2025
Dersin Detayları
Dersin Dili Türkçe
Dersin Düzeyi Lisans
Bölümü / Programı Uluslararası Ticaret ve Lojistik
Öğrenim Türü Örgün Öğretim
Dersin Türü Seçmeli
Dersin Öğretim Şekli Yüz Yüze
Dersin Amacı Ders, öğrencilere uluslararası pazarlama ve lojistiğin temel kavramlarını tanıtmayı amaçlamaktadır. Daha geniş tedarik zinciri bağlamında ilgili stratejilerini uyumlu hale getirmek için organizasyonun pazarlama ve lojistik faaliyetleri arasındaki arayüzü açıklar.
Dersin İçeriği Duyarlı bir organizasyon yaratmak, herhangi bir işletmede yönetimin ana önceliği olmalıdır ve bunu başarmak, talebin karşılandığı süreçlere çok daha fazla odaklanmayı gerektirir. Bu, talebi optimize etmeyi amaçlayan uluslararası pazarlamanın alanıdır, lojistik ise arzı optimize etmeye çalışır. Bu ders, uluslararası pazarlama ve lojistiğin birleşmesi ve ayrışması hakkında açıklamalar sağlar. Uluslararası pazarlamada lojistiğin kavramına, hedeflerine, kapsamına, sistem unsurlarına ve önemine özel dikkat gösterir. Öğrencilerin müşteri hizmeti, ürün, uluslararası pazarlama ve lojistik stratejilerinin yanı sıra uluslararası lojistik modal seçimi kavramını anlamalarına yardımcı olacaktır.
Dersin Yöntem ve Teknikleri Lectures, Presentations, Homework, Discussion.
Ön Koşulları Yok
Dersin Koordinatörü Yok
Dersi Verenler Doç.Dr. Elma SATROVİC elma.satrovic@hku.edu.tr
Dersin Yardımcıları Yok
Dersin Staj Durumu Yok

Ders Kaynakları
Kaynaklar Global Supply Chain Management and International Logistics, by Branch (2009). Routledge.
Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
International Logistics Management, by Aykor (2023). Akademisyen Kitabevi .
International Marketing Logistics, by Arora (2016). Neeraj Publication.
Logistics Transportation Systems, by Sarder (2020). Elsevier.


Planlanan Öğrenme Aktiviteleri ve Metodları
Etkinlikler ayrıntılı olarak "Değerlendirme" ve "İş Yükü Hesaplaması" bölümlerinde verilmiştir.

Değerlendirme Ölçütleri
Yarıyıl Çalışmaları Sayısı Katkı
Ara Sınav 1 % 20
Ödev 5 % 10
Proje 1 % 20
Yarıyıl Sonu Sınavı 1 % 50
Toplam :
8
% 100

 
AKTS Hesaplama İçeriği
İş Yükü Sayısı Süre Toplam İş Yükü (Saat)
Ödevler 5 14 70
Sunum/Seminer Hazırlama 1 18 18
Ara Sınavlar 1 1 1
Yarıyıl Sonu Sınavı 1 1 1
Toplam İş Yükü   AKTS Kredisi : 3 90

 
Dersin Öğrenme Çıktıları: Bu dersin başarılı bir şekilde tamamlanmasıyla öğrenciler şunları yapabileceklerdir:
Sıra NoAçıklama
1 Uluslararası pazarlama, taşımacılık, tedarik zinciri ve lojistik kavramları, hedefleri ve önemi hakkında bilgi edinin
2 Müşteri hizmetlerini iyileştirmede lojistiğin rolünü açıklayın
3 Uluslararası pazarlama ve lojistiğin belirleyicilerini tartışın ve pazarlama, lojistik ve tedarik zinciri yönetiminin birleşmesini ana hatlarıyla belirtin
4 Lojistik ve uluslararası pazarlamaya yapılan doğrudan yabancı yatırımları açıklayın
5 Uluslararası pazarlama ve lojistikteki ürün kavramlarını, uluslararası pazarlama stratejilerini ve uluslararası lojistik model seçimini anlayın

 
Ders Konuları
HaftaKonuÖn HazırlıkDökümanlar
1 Ders tanıtımı ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
2 Küresel ekonomide lojistik, taşımacılık ve tedarik zinciri ve pazarlama ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley
3 Uluslararası pazarlamada müşteri hizmetleri ve lojistik ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
4 Uluslararası pazarlama ve lojistiğin belirleyicileri ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
5 Uluslararası pazarlama zorunluluğu ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
6 Pazarlama lojistiği ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
7 Sunumlar
8 Ara Sınav
9 Pazarlama, lojistik ve tedarik zinciri yönetiminin bir araya gelmesi ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
10 Doğrudan yabancı yatırımlar ve uluslararası pazarlama ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
11 Uluslararası lojistik mod seçimi ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
12 Uluslararası pazarlama ve lojistikte ürün kavramları ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
13 Uluslararası pazarlama ve lojistik stratejisinin tasarlanması ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley. ? International Logistics Management, by Aykor (2023). Akademisyen Kitabevi . ? International Marketing Logistics, by Arora (2016). Neeraj Publication. ? Logistics Transportation Systems, by Sarder (2020). Elsevier. ? Global Supply Chain Management and International Logistics, by Branch (2009). Routledge. ? Global Marketing Management, by Kotabe and Helsen (2019). Wiley.
14 Sunumlar
15 Final sınavı değerlendirme
16 Final sınavı

 
Dersin Program Çıktılarına Katkısı
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
Ö1 4 5 1 5 4 4 2 1 2 5
Ö2 4 5 2 5 3 5 5 1 3 4
Ö3 5 4 5 5 3 1 3 1 2 4
Ö4 3 3 4 4 3 4 4 3 5 4
Ö5 4 4 2 4 3 3 3 2 3 5

  Katkı Düzeyi: 1: Çok Düşük 2: Düşük 3: Orta 4: Yüksek 5: Çok Yüksek