Dersin Ayrıntıları
YarıyılKoduAdıT+U+LKrediAKTSSon Güncelleme Tarihi
5UTL307Uluslararası Perakendecilik2+0+02320.08.2025
Dersin Detayları
Dersin Dili İngilizce
Dersin Düzeyi Lisans
Bölümü / Programı Uluslararası Ticaret ve Lojistik
Öğrenim Türü Örgün Öğretim
Dersin Türü Seçmeli
Dersin Öğretim Şekli Yüz Yüze
Dersin Amacı Ders, öğrencilere uluslararası perakendenin temel kavramlarını tanıtmayı amaçlamaktadır. Ayrıca perakende yönetimi sorunlarını ve lojistik ile perakendecilik arasındaki ilişkiyi açıklar.
Dersin İçeriği Bu ders, perakende yönetiminin uygulanmasında mevcut olan geniş yelpazedeki seçenekler ve bu disiplinle ilgili kariyer rolleri hakkında öğrencileri bilgilendirir ve nihayetinde perakende organizasyonlarının performansını optimize etmeyi amaçlar. Ders, perakendecilik ve yönetim alanlarındaki gelişmelerin güncel bir resmini sunar, ancak bunlar çağdaş bir bakış açısı gerektiren hızlı bir değişime tabidir. Öğrencilerin lojistik ve tedarik zinciri yönetimi, uluslararası sınırlar boyunca hizmet kalitesi, tasarım, etik kaynak, lüks markalar, genç tüketiciler ve küresel trendler dahil olmak üzere uluslararası perakendeciliği etkileyen tüm önemli sorunları anlamalarına yardımcı olacaktır.
Dersin Yöntem ve Teknikleri Ders anlatımı, sunumlar, ödevler, tartışma.
Ön Koşulları Yok
Dersin Koordinatörü Yok
Dersi Verenler Doç.Dr. Elma SATROVIC elma.satrovic@hku.edu.tr
Dersin Yardımcıları Yok
Dersin Staj Durumu Yok

Ders Kaynakları
Kaynaklar Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747
International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488
Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124
Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841


Planlanan Öğrenme Aktiviteleri ve Metodları
Etkinlikler ayrıntılı olarak "Değerlendirme" ve "İş Yükü Hesaplaması" bölümlerinde verilmiştir.

Değerlendirme Ölçütleri
Yarıyıl Çalışmaları Sayısı Katkı
Ara Sınav 1 % 20
Ödev 5 % 10
Proje 1 % 20
Yarıyıl Sonu Sınavı 1 % 50
Toplam :
8
% 100

 
AKTS Hesaplama İçeriği
İş Yükü Sayısı Süre Toplam İş Yükü (Saat)
Ödevler 5 14 70
Sunum/Seminer Hazırlama 1 18 18
Ara Sınavlar 1 1 1
Yarıyıl Sonu Sınavı 1 1 1
Toplam İş Yükü   AKTS Kredisi : 3 90

 
Dersin Öğrenme Çıktıları: Bu dersin başarılı bir şekilde tamamlanmasıyla öğrenciler şunları yapabileceklerdir:
Sıra NoAçıklama
1 Uluslararası ekonomide perakendeciliğin önemini ve perspektiflerini tanımlayın.
2 Perakendecilikte stratejik perakende yönetimi, ilişki kurma ve sürdürme ilkeleri hakkında bilgi edinin.
3 Küresel perakende işletmeciliğinin, ürün, marka yönetiminin, lojistiğin ve perakendenin uluslararasılaşma sürecinin gelişimini anlayın.
4 Perakendecilik işinde lokasyonların önemini öğrenin.
5 Perakendecilik işinde tüketicilerin rolünü iletin.
6 Perakende satın alma ve pazarlama, perakende fiyatlandırması ve perakende iletişimini anlayın.

 
Ders Konuları
HaftaKonuÖn HazırlıkDökümanlar
1 Ders tanıtımı Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
2 Uluslararası perakendeciliğin perspektifleri Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
3 Perakendecilikte ilişki kurma ve sürdürme Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
4 Perakendede stratejik planlama Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
5 Perakende müşteri hizmetleri Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
6 Perakende ürün ve marka yönetimi Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
7 Sunumlar
8 Ara Sınav
9 Perakende lojistiği: değişimler ve zorluklar Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
10 Perakende satın alma ve pazarlama Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
11 Perakende fiyatlandırması Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
12 Perakende pazarlama iletişimleri Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
13 Perakende lokasyonu Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185 Retail Management: A Strategic Approach (13/e), by Berman, Evans, and Chatterjee (2021). Pearson. ISBN: 9780133796841 Retail Marketing Management: Principles & Practice, by Goworek and McGoldrick (2015). Pearson. ISBN: 9780273758747 International Retail Marketing: A Case Study Approach (1/e), by Bruce, Moore, and Birtwistle (2004). Butterworth-Heinemann. ISBN: 9780750657488 Retailing Management (7/e), by Levy, Weitz, Grewal, Madore, and Koufman (2023). McGraw-Hill. ISBN: 9781265296124 Global Fashion Business: International Retailing, Marketing, and Merchandising (1/e), by Jin (2024). Bloomsbury Visual Arts. ISBN: 9781350180185
14 Sunumlar
15 Final sınavı değerlendirme
16 Final sınavı

 
Dersin Program Çıktılarına Katkısı
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
Ö1 4 5 3 4 3 4 5 5 3 4
Ö2 5 3 5 4 3 3 2 5 4 3
Ö3 5 4 5 4 3 4 5 5 3
Ö4 4 3 5 4 5 3 3 5 5 3
Ö5 3 2 2 4 5 4 3 5 2 2
Ö6 4 3 3 2 5 3 4 5 4 4

  Katkı Düzeyi: 1: Çok Düşük 2: Düşük 3: Orta 4: Yüksek 5: Çok Yüksek