Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
5ITL303International Marketing3+0+03415.09.2025
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Political Science and International Relations
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries. This includes Turkish companies marketing elsewhere as well as foreign firms marketing their products here in the Turkey.
Course Content This course introduces the field of international marketing. It addresses the complex environment of international marketing and the need to investigate its various economic, social, political, cultural and legal dimensions from
conceptual, methodological and applications perspectives. It then considers how these environmental factors should affect, and can be integrated into, marketing programs and strategies.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Ahmet Çetindaş
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Global Marketing (8/e) by Keegan and Green (2014)
Course Notes Lectures, Case Discussions, Homework, Consultation

Course Category
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Quizzes 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Hours for off-the-c.r.stud 15 3 45
Assignments 7 5 35
Mid-terms 1 1 1
Project 4 5 20
Final examination 1 1 1
Total Work Load   Number of ECTS Credits 5 147

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 1. Develop understanding about what is involved in making international marketing decisions, including product, price, promotion, and place decisions to create a marketing mix
2 Acquire an overview on the contemporary issues in global marketing and the unique challenges faced by marketing managers in the dynamic global environment.
3 Develop insights into how differences in global economic, cultural, social, political, and legal environments can affect marketing decisions.
4 Develop leadership skills necessary to deal with the uncertainty and changes faced by today’s global marketers.
5 Discover sources of information for researching and evaluating international markets
6 Communicate effectively about marketing issues in group discussions, oral presentations and written reports
7 Work effectively as a team member in analyzing marketing issues.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to international marketing and concepts
2 Reasons for entering international markets Topics discussed last week and will be discussed next week should be read from books and other sources
3 Internationalization of enterprises Topics discussed last week and will be discussed next week should be read from books and other sources
4 Supporting Organizations of international marketing Topics discussed last week and will be discussed next week should be read from books and other sources
5 International Market Segmentation and Target Market Selection Topics discussed last week and will be discussed next week should be read from books and other sources
6 Decisions of entering international markets Topics discussed last week and will be discussed next week should be read from books and other sources
7 Decisions of entering international markets Topics discussed last week and will be discussed next week should be read from books and other sources
8 Midterm exam Topics discussed last week and will be discussed next week should be read from books and other sources
9 Promotions and Decisions in International Marketing Topics discussed last week and will be discussed next week should be read from books and other sources
10 International Pricing Decisions and Payment Methods Topics discussed last week and will be discussed next week should be read from books and other sources
11 Customs Brokers Topics discussed last week and will be discussed next week should be read from books and other sources
12 Export and its applications Topics discussed last week and will be discussed next week should be read from books and other sources
13 Imports and applications in import Topics discussed last week and will be discussed next week should be read from books and other sources
14 Insurance in international logistics International Marketing Research Topics discussed last week and will be discussed next week should be read from books and other sources

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1 4 5 1 2 2 2 2 4 5 3
C2 2 5 2 2 4 1 4 5 3 1
C3 5 1 1 1 1 1 1 1 1 1
C4 2 2 2 2 3 4 3 2 5 5
C5 3 3 3 3 5 5 5 2 4 4
C6 5 4 4 5 3 4 5 4 3 3
C7 4 4 5 5 4 2 3 3 3 3

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant