|
Language of Instruction
|
Turkish
|
|
Level of Course Unit
|
Master's Degree
|
|
Department / Program
|
Business (With Thesis)
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
This course aims to introduce students to global entrepreneurship ecosystems and foster an understanding of how entrepreneurship takes shape across different countries and regions. Emphasizing the role of innovation in shaping business strategies and creating competitive advantage, the course guides students in developing technology-oriented venture ideas and transforming them into viable business models. It also seeks to equip students with practical knowledge and skills regarding market entry strategies, investor relations, financing methods, and risk management. Furthermore, key objectives include enhancing students ` competencies in critical thinking, problem-solving, leadership, and teamwork, as well as enabling them to integrate perspectives on sustainability, ethics, and digitalization into entrepreneurial processes.
|
|
Course Content
|
This course covers fundamental concepts and approaches in the field of global entrepreneurship and innovation. It begins by addressing entrepreneurship ecosystems and the strategic role of innovation within enterprises. Subsequently, the course focuses on methods for developing innovative business models, avenues for entrepreneurs to access financing, and investor relations. Strategies for entering international markets, the impact of technology trends on entrepreneurship, and digital transformation processes constitute key components of the course. Furthermore, topics such as sustainable entrepreneurship, ethical responsibilities, and creating social impact are discussed, while successful examples of global ventures are examined through case studies. In this way, students gain a holistic perspective on the commercialization of innovative ideas, business plan preparation, and entrepreneurial practices on a global scale.
|
|
Course Methods and Techniques
|
• Lectures • Case analysis • Group work • Presentations • Workshop and simulation exercises • Applied discussions with guest speakers
|
|
Prerequisites and co-requisities
|
None
|
|
Course Coordinator
|
None
|
|
Name of Lecturers
|
Associate Prof.Dr. Burhan Akyılmaz
|
|
Assistants
|
None
|
|
Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
1. Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Wiley 2. Ries, E. (2011). The Lean Startup: How Today ` s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. 3. Hisrich, R., Peters, M., Shepherd, D. (2017). Entrepreneurship. 10th Edition, McGraw-Hill. 4. Tidd, J. & Bessant, J. (2020). Innovation and Entrepreneurship. Wiley. 5. Byers, T., Dorf, R., Nelson, A. (2015). Technology Ventures: From Idea to Enterprise. McGraw-Hill. Küresel Girişimcilik İzleme Raporları (Global Entrepreneurship Monitor – GEM Reports). . Güncel teknoloji ve inovasyon raporları (McKinsey, Deloitte, PwC vb.).
|
|