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Language of Instruction
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Turkish
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Tourism Management
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of this course is to examine the digitalization process in the tourism sector and the technological innovations that have emerged in this process, and to evaluate the effects of digital technologies on competitive advantage, efficiency, sustainability, and customer experience. The course aims to develop students' analytical thinking and strategic decision-making skills for the effective use of digital technologies in tourism businesses.
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Course Content
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This course covers the digitalization process and the concept of digital transformation in the tourism sector. The course content includes information and communication technologies, e-tourism, online booking systems, digital marketing applications, social media, mobile technologies, big data, artificial intelligence, the Internet of Things, virtual and augmented reality applications, and the concepts of smart tourism and smart destinations. Furthermore, the impact of digital technologies on tourism businesses, destination management, and tourist experience is evaluated through case studies.
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Course Methods and Techniques
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Book and article analysis, oral presentation, written exam
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Prerequisites and co-requisities
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None
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Course Coordinator
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Asist Prof.Dr. Bünyamin ÖZLÜ ozlubunyamin@hku.edu.tr
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Name of Lecturers
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Asist Prof.Dr. Bünyamin ÖZLÜ bunyamin.ozlu@hku.edu.tr
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Assistants
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Research Assist. Şeyda KAYA seyda.kaya@hku.edu.tr
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Türk. O (2023), Digital Transformation in Tourism, Paradigma Academy Publications Edt. Baltacı. F. and Özlü, B. (2024) Sustainable Tourism in the Digital Age, Detay Publishing
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Course Notes
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The course will be taught theoretically. The 14-week in-person course will be delivered using content and professional definitions prepared by the instructor.
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