Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
4GMS228TOURISM MARKETING3+0+03514.05.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Gastronomy and Culinary Arts
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to examine marketing concepts, theories, principles, and applications from the perspective of tourism businesses and visitor destinations.
Course Content Basic concepts related to tourism marketing, marketing environment analysis of tourism businesses, consumer behavior in tourism, identification of target markets, tourism product,
pricing in tourism businesses, distribution channels in tourism, promotion in tourism businesses, implementation of marketing activities, evaluation of marketing activities, destination marketing.
Course Methods and Techniques Presentation-based teaching, Question-Answer, Discussion. This course will be conducted using a face-to-face teaching method and will include lectures, case analyses, group work, and in-class discussions. In addition, an interactive learning environment will be provided using visual and digital materials.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Prof. YAKUP DURMAZ
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources


Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 45 45 2025
Mid-terms 1 20 20
Final examination 1 20 20
Total Work Load   Number of ECTS Credits 69 2065

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Definition and Scope of Marketing (Pages 1–31) › Chapter 1: Definition of Marketing, Basic Concepts, Characteristics, Functions, Changes in Understanding,
2 Strategic Planning and Marketing Planning in Tourism Businesses
3 Marketing Management Process: Developing the Marketing Mix
4 Marketing Management Process: Development of the Marketing Mix Management of Marketing Efforts
5 Definition and Characteristics of Tourism Marketing
6 Marketing Management Process in Tourism Businesses: Analysis of Market Opportunities, Selection of Target Market
7 Marketing Management Process in Tourism Businesses: Analysis of Market Opportunities, Selection of Target Market
8 Midterm Exam
9 Market Segmentation Variables
10 Market Segmentation Variables-Target Market Determination-Positioning
11 Marketing Management Process in Tourism Businesses: Development of the Marketing Mix - Tourist Product
12 Marketing Mix Development: Pricing
13 Marketing Mix Development: Distribution
14 Marketing Mix Development: Promotion
15 Marketing Mix Development: Human-Physical Evidence-Process

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant