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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Business Administration
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of this course is to increase the sensitivity of business manager candidates in the environment-enterprise interaction and to create the theoretical infrastructure for innovation and change management.
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Course Content
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Businesses that do not renew themselves and do not open themselves to innovation cannot maintain their existence in the long term. Based on the fact that change is inevitable, businesses need to know what kind of changes they will face. Innovation is the most important dimension of change. As the effects of innovation on the business are known, it takes its necessary place in the planning process.
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Course Methods and Techniques
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Teaching Methods: Lecture, Class discussion Assessment: Class participation, report/midterm/assignment and final.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Associate Prof.Dr. Zeynep Özgüner https://isl.hku.edu.tr/akademik-personel/ zeynep.ozguner@hku.edu.tr
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Yılmaz, Hüseyin. (2015). Strategic Innovation Management. (1st edition), Istanbul: Beta Publications. Hobikoğlu, Elif Haykır.(2014) Innovation in the New Economy. Istanbul: IKAV Publication Other Helpful Sources: Döner, Ayşe Saime and Ayşen Akyüz (Eds.) (2016). Innovation in the Information Age. Istanbul Derin Publications. HBR. (2014) Innovation (Melis Inan). Istanbul: Optimist Publications. Gerber, Michael E. (2009) Entrepreneurship Passion: Why Small Businesses Sink and How They Grow. Istanbul: Sistem Publishing. Aulet, Bill. (2015). Disciplined Entrepreneurship: 24 Steps to a Successful Startup: Müge Çavdar. Istanbul: Istanbul Turkish Airlines Publications Reading Books: Büyükuslu, Ali Rıza (2015). Innovation and Entrepreneurship. Istanbul Derin Publications. Özkent, Bora. (2015) Step by Step Innovation. Ankara: Koza Yayın Dağıtım. Elma Publishing House.
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