Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
6İŞL322Image and Reputation Management2+0+02317.08.2026
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Business Administration
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Students will gain an understanding that our age is the age of image, that the image of people, businesses and products is the reason for preference, and awareness will be created. Within the scope of this course, the concepts and importance of corporate and individual image, historical development, image development methods and the impact of popular culture on image will be explained to the students, and students will make presentations by conducting research on the determined topics.
Course Content Students will gain an understanding that our age is the age of image, that the image of people, businesses and products is the reason for preference, and awareness will be created. Within the scope of this course, the concepts and importance of corporate and individual image, historical development, image development methods and the impact of popular culture on image will be explained to the students, and students will make presentations by conducting research on the determined topics.
Course Methods and Techniques Teaching Methods: Lecture, Class discussion
Assessment: Class participation, report/midterm/assignment and final.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Zeynep Özgüner https://isl.hku.edu.tr/akademik-personel/ zeynep.ozguner@hku.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Ata Özdemirci, Consumption Psychology and Image Management, Beta publishing house. (Textbook) Aydem Çiftççioğlu, Corporate reputation management, Dora publications. Dilaver Tengilimoğlu, Public Relations in Businesses, Seçkin Publications.
Course Notes Continuity and Product Development Report Preparation

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 2 30
Mid-terms 1 30 30
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 3 90

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Understands the concepts and importance of individual and corporate image.
2 Knows the processes of creating corporate image.
3 Knows the relationship between corporate image and other concepts.
4 Have knowledge about popular culture affecting corporate image in the world and in Turkey.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Course Introduction No preparation is required.
2 Image and Its Importance from Industrial Society to Today Examining the related section in the textbook with the previous week.
3 Strategic Management and the Image Age Examining the related section in the textbook with the previous week.
4 Image Concept Examining the related section in the textbook with the previous week.
5 Brand Concept Examining the related section in the textbook with the previous week.
6 Perception and Affecting Factors Examining the related section in the textbook with the previous week.
7 Presentation No preparation is required.
8 MIDTERM EXAM MIDTERM EXAM
9 Corporate Philosophy and Image Examining the related section in the textbook with the previous week.
10 Corporate Culture and Image Examining the related section in the textbook with the previous week.
11 Corporate Culture and Image Examining the related section in the textbook with the previous week.
12 Corporate Identity Examining the related section in the textbook with the previous week.
13 Presentation Examining the related section in the textbook with the previous week.
14 Image and Corporate Reputation Examining the related section in the textbook with the previous week.
15 Presentation Examining the related section in the textbook with the previous week.

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8
All 5 5 4 5 4 5 5 5
C1 4 4 4 4 3 3 3 3
C2 5 5 5 5 5 5 4 4
C3 4 4 5 5 5 5 3 3
C4 3 3 3 3 5 4 4 4

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant