Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7İŞL405Strategic Management3+0+03417.08.2026
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Business Administration
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course To adopt the basic concepts and principles of strategic management. To give information about planning of strategic management, environmental analysis, to gain competence in crisis management.
Course Content The content of the course is to have information about the application of the strategic management approach in businesses and to contribute to the development of skills and closeness to management skills.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Zeynep Özgüner https://isl.hku.edu.tr/akademik-personel/ zeynep.ozguner@hku.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources
Dinçer, Ömer. (2007). Strategy Management and Business Policy, Alfa Publications. Editors: Gümüştekin, G. and İpçioğlu, İ. (2014). Strategic Management, Lisans Publishing.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 15 3 45
Mid-terms 1 60 60
Final examination 1 60 60
Total Work Load   Number of ECTS Credits 5,5 165

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Students will be able to define and interpret the basic concepts of strategic management
2 Will be able to acquire the ability to adapt to businesses by having knowledge about environmental analysis for the development of strategic management thinking
3 develop the ability to decide how to manage the strategies that businesses can develop for competitive advantage
4 They will have an idea within the framework of critical decisions to be taken for the business in a crisis
5 They will be able to have knowledge about the control and evaluation of strategic management

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to Strategic Management, Basic Concepts and Definitions LO 1 . .
2 Strategic Decision Levels in Businesses and Strategic Management Process LO 1 . .
3 Development of Strategic Management Thinking and Schools of Strategy Thinking LO 2 . .
4 Strategic Analysis- I External Environment Analysis (Opportunities – Threats) LO 2 . .
5 Strategic Analysis-II Internal Environment/Business Analysis (Advantages – Weaknesses) LO 2 . .
6 Major Business Strategies LO 3 . .
7 Midterm . .
8 Strategic Alternative Identification Process and Techniques LO 3 . .
9 Exception Strategies for Competitive Advantage LO 3 . .
10 Implementation of Strategies LO 4 . .
11 Strategic Control and Evaluation LO 4 . .
12 Strategic Leadership and Top Management Teams LO 4 . .
13 Crisis Management and Strategic Management in Times of Crisis LO 5 . .
14 Case Studies in Strategic Management LO 5 .
15 Case Study

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8
All 5 5 5 5 5 5 5 5
C1 5 5 5 5 5 5 5 5
C2 5 5 5 5 5 5 5 5
C3 5 5 5 5 5 5 5 5
C4 5 5 5 5 5 5 5 5
C5 5 5 5 5 5 5 5 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant