Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
1BS107General Business2+0+02325.10.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Banking and Insurance
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to enable students to understand fundamental business concepts, business objectives, types of businesses, and their role in the economic system. Students are expected to evaluate decisions concerning business establishment, feasibility, location, capacity, and legal structure, and explain business growth, costs, revenues, expenses, and performance through examples. Interviews with business owners help students relate theoretical knowledge to the establishment and operation of businesses.
Course Content The interaction and communication of the business with external and business stakeholders; business functions such as management, procurement, production, marketing, finance, accounting, human resources, public relations, R&D are examined within the scope of the course.
Course Methods and Techniques Lectures, homework preparation and discussion
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Özgül YÜKSEKBİLGİLİ ozgul.tan@hku.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Bakan, İ. 2016. İşletme Bilimine Giriş, Beta Yayınları, İstanbul. Yıldız, G. ve Akın, B., 2011. İşletme Bilimine Giriş, Lisans Yayıncılık. Şimşek, Ş. ve Çelik A. 2015. İşletme Bilimlerine Giriş, Eğitim Akademi Yayınları. Can, E., Büyükbalcı, P. ve Bal, Y., 2013. İşletme Bilimlerine Giriş, Beta Yayınları, İstanbul. Çetin, C., 2013.Temel İşletmeciliğe Giriş, Beta Yayınları, İstanbul. Önerilen Okumalar: Capital Dergisi, HBR dergisi, Business Week, İşletmelerin kuruluş öykülerini konu alan kitaplar, başarılı girişimci ve yöneticilerin deneyimlerini konu alan kitaplar, ders konularıyla ilgili güncel örnekler.
Course Notes Lecture notes and presentations prepared by the instructor; relevant chapters from the introductory business administration textbooks listed in the course information form; selected readings and case studies on fundamental business topics; student reports based on interviews with business owners.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Assignment 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 3 42
Assignments 1 10 10
Mid-terms 1 5 5
Final examination 1 3 3
Total Work Load   Number of ECTS Credits 3 88

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Will be able to understand the common concepts and terminology related to business administration.
2 Will be able to understand the reasons for the existence (establishment) of a business together with its environment.
3 Will be able to explain business management and its functions.
4 Will be able to comprehend the functions of a business and the relationships among them.
5 Will be able to comprehend ethical awareness and social responsibility in businesses.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to Business Administration Ceylan ve Anbar, 2014:9-27
2 Management in businesses Bakan, 2016: 157-197
3 Business Environment Bakan, 2016: 157-197
4 Management and Management Process Bakan, 2016:203-213
5 Planning and Strategic Management Bakan, 2016:217-238
6 Organizing and Planning Bakan, 2016: 243-291
7 Production and Operations Management Comes to class prepared
8 Midterm Exam
9 Marketing Management Bakan, 2016: 295-312
10 Finance and Accounting Management Bakan, 2016: 365-379
11 Public Relations Bakan, 2016: 383-401
12 Research and development Bakan, 2016: 407-423
13 Human resources management Bakan, 2016:315-359
14 Ethics and Social Responsibility in Businesses Comes to class prepared
15 General review

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14
All 1 1 1 1 1 2 1 1 1 4 2 2 3 2
C1 1 2 1 1 1 1 1 1 1 4 1 1 4 1
C2 1 1 1 1 1 1 1 1 1 4 1 1 4 1
C3 1 1 1 1 1 3 1 1 1 4 1 3 3 3
C4 1 1 1 1 1 3 3 1 1 4 4 2 3 4
C5 1 1 1 1 1 1 1 1 1 4 1 2 4 1

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant