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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Economics
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of this course is to provide students with comprehensive knowledge and understanding of innovations, their strategic management, and new product development processes. In addition, this course exists to help students acquire and develop some of the skills necessary to manage new product innovation processes. It is aimed to develop a new product by using the basic knowledge learned and to evaluate this product in competitions such as Teknofest, to provide students with experience and to contribute to their personal abilities.
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Course Content
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The course will begin with an introduction to the concept of innovation and the innovation process, then focus on innovation, examining new product management, discussing new product development processes, uncovering new product ideas and identifying opportunities.
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Course Methods and Techniques
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Asist Prof.Dr. Zeynep Özgüner
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Kıngır, S. (2013). Toplam Kalite Yönetimi, Nobel Yayıncılık. Kurtoğlu, A. (2017). Ürün Geliştirme, Tasarım-Maliyet-İmalat, Seçkin Yayıncılık.
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