Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
4İKT241Management Economics2+0+02318.08.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Economics
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to teach how to use economic theories and analyzes in making management decisions. Students learn to apply microeconomics and macroeconomics principles to strategic business decisions.
Course Content The content of the course is as follows; The basic concepts of managerial economics are: Demand analysis and forecasting, Cost analysis and production processes, Pricing strategies and markets, Uncertainty and risk management in decision-making processes, Capital budgeting and Strategic management and economic analysis.
Course Methods and Techniques The course starts with a brief summary of the previous week's topic and is taught in an interactive way, ensuring student participation.
Prerequisites and co-requisities None
Course Coordinator Sekreter xx
Name of Lecturers None
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme
Course Notes 1. Class attendance is compulsory at 70% rate.
2. Students are required to attend the course with their books and notebooks

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 1 30 30
Mid-terms 1 30 30
Final examination 1 30 30
Total Work Load   Number of ECTS Credits 3 90

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Recognizes and defines economic problems that managers may encounter in business life.
2 Examples of methods and techniques to solve standard pricing problems
3 Classifies and evaluates internal and external trade-offs.
4 It creates competitive strategies in pricing, product differentiation, R&D and marketing according to the nature of the product and the structure of the market
5 Explains the incentive problem in the organization and evaluates the strategies that companies can use to combat this problem.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Fundamentals of Managerial Economics The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
2 Market Forces: Demand and Supply The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
3 Numerical Demand Analysis The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
4 Theory of Individual Behavior The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
5 Production and Costs The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
6 Company Organization The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
7 Structure of the Industry The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
8 FINAL EXAM WEEK
9 Administrative Audit and Legal Audit The topics to be covered are read from books and other İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
10 Management in Competitive, Monopolistic and Monopolistic Competition Markets The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
11 Basic Oligopoly Models; Application of Game Theory to Oligopoly Markets The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
12 Pricing Strategies of Companies with Market Power The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
13 Knowledge Economy The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
14 Advanced Topics in Business Strategies The topics to be covered are read from books and other Michael BAYE, Managerial Economics and Business Strategy, Seventh Edition, Mc Graw-Hill, 2010. İbrahim Özer ERTUNA, Yönetim Ekonomisi, Okan Üniversitesi Kitapları, İstanbul, 2009. Muammer DOĞAN, İşletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayıncılık, Ankara, 2010.
15 FINAL EXAM WEEK

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 1 3 4 2 4 3 2 1 3 1 1 1
C1 5 4 4 4 3 2 4 1 2 5 1 5
C2 1 3 4 5 5 5 2 3 2 1 3 1
C3 1 1 1 1 4 1 1 1 2 1 1 1
C4 1 4 4 4 5 2 1 1 4 1 1 1
C5 1 5 1 1 1 3 1 1 4 1 1 1

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant