Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
6İKT328E-Commerce2+0+02318.08.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Economics
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Dersin amacı; öğrencilerimizin e-ticaretin kapsamı, modelleri, ödeme sistemleri hakkında bilgi sahibi olması ve e-ticaretin ekonomi içerisindeki önemine dair yorum yapabilmesidir.
Course Content The course includes the conceptual framework of e-commerce, its purpose, types of e-commerce, models, e-marketing, e-commerce planning, e-commerce applications, security and payment systems in e-commerce.
Course Methods and Techniques Each lesson begins with the instructor introducing the topic of that day. The lesson is taught interactively. Methods such as plain lecture, question-answer, case study, and discussion of research findings are used together. Therefore, students should prepare thoroughly by reading the topic the week before the lesson.
Prerequisites and co-requisities None
Course Coordinator Research Assist. M. Talha Şen
Name of Lecturers None
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
Course Notes 1. The duration of the lesson is 120 minutes once a week. There is a break in the middle of the lesson. Attendance is mandatory at 70% (9 weeks excluding midterm exam week). In cases of necessity, each student can be allowed a maximum of 2 times in a semester.

2. Students can be late for class for a maximum of 10 minutes. However, this cannot be made a habit. Latecomers pass and sit quietly without speaking. Those who cannot attend the first part of the lesson must definitely attend the second part.

3. The main source of the lesson is specified in this form. Students are responsible for the 14-week topics specified in this form and also what is covered in the lesson. Students can also learn the topics to be covered throughout the semester from other Energy Economics books. There are books by different authors in the library.

4. Students prepare for the topics to be covered each week in advance; when they are asked questions about the topic, they must know it at a reasonable level. They receive a zero grade for that day's topic due to questions they do not know; they are also given a score between 2 and 5 when they answer the question. Homework grade; It is calculated as the arithmetic average of the points obtained from the answers given to the homework and questions to be asked in each lesson.

5. Mobile phones are kept silent during the lesson and are not occupied with them. All our students are occupied with the lesson during the lesson. No food or drink other than water can be consumed during the lesson.

6. Students cannot come to the lesson without books, notebooks and pens; they cannot talk to each other during the lesson; they can only talk to the instructor with permission.

7. Homework/tasks are done and delivered on time. The homework delivery time is the last lesson two weeks before the final exam. In case of delay, permission must be obtained from the instructor in advance.

8. Homework is written by hand on A4 paper, the sources used are indicated. The homework subject is written on the top of the paper, stapled in the upper left corner without putting it in a file or bag, and submitted by writing the name and surname in the upper right corner.

Course Category
Social Sciences %50
Field %50

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 15 2 30
Mid-terms 1 11 11
Final examination 1 22 22
Total Work Load   Number of ECTS Credits 3 91

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Learn the conceptual framework of e-commerce.
2 Learn how to do e-commerce.
3 Learn marketing in e-commerce.
4 Have knowledge about how to account for e-commerce.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 DEFINITION AND SCOPE OF E-COMMERCE The topics to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
2 PURPOSE OF E-COMMERCE, PLAYERS, ECONOMIC AND SOCIAL BENEFITS The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
3 DEVELOPMENT OF E-COMMERCE, E-COMMERCE MODELS The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
4 E-COMMERCE TYPES, ADVANTAGES, DIFFERENCES The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
5 E-MARKETING, TELEMARKETING The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
6 PERMISSION MARKETING, EMAIL MARKETING The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
7 E-COMMERCE THROUGH SOCIAL NETWORKS The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
8 Midterm Exam
9 PLANNING IN E-COMMERCE (BUSINESS PLAN, CUSTOMER INFORMATION EVALUATION) The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
10 PLANNING IN E-COMMERCE (HUMAN RESOURCES EMPLOYMENT AND BUDGET) The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
11 E-COMMERCE APPLICATIONS (ORDER PROBLEMS, WEBSITE, CONTENT MANAGEMENT) The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
12 E-COMMERCE APPLICATIONS (E-ORDER, DELIVERY, E-CRM, WEBSITE TYPES) The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
13 SECURITY AND PAYMENT SYSTEMS IN E-COMMERCE The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
14 ACCOUNTING IN E-COMMERCE The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
15 ACCOUNTING IN E-COMMERCE The topics covered last week and to be covered this week are read from books and other sources. YAMAMOTO, G.T (2013) .E-TİCARET Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi, İstanbul.
16 Final Exam

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 4 3 2 3 4 4 5 4 3 2 4 1
C1 4 3 2 3 4 4 5 4 3 2 4 1
C2 5 3 2 3 4 4 5 4 3 2 4 1
C3 4 4 3 3 4 4 5 4 3 2 4 1
C4 5 3 2 3 4 4 5 4 3 2 4 1

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant