Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7İŞL014Design of New Service2+0+02318.08.2026
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Economics
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The general aim of this course is to ensure that services are adopted by developing new designs that will satisfy customers by keeping up with innovation and innovation in the face of rapidly developing and changing technology today.
Course Content During the course, first of all, the historical development of services and service marketing as a discipline will be discussed. The definition, importance and common features of the services will be covered. Classification of services, service marketing mix will be emphasized. Psychological processes and situational effects that shape consumer behavior and socio-cultural factors that shape consumer behavior will be emphasized.
After the students have learned the basic concepts and ideologies until the midterm exam, in the second half until the final exam; Provide an understanding of service design objectives, service design methods and the 4 design Ps, ITIL service design processes, and the five core values of service design.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Yakup Durmaz
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Koç, Erdoğan, (2013), Hizmet Pazarlaması ve Yönetimi, Seçkin Publishing
Acar Gürel, Dilek (2013), Hizmet Tasarımı, Anadolu Üniversitesi Publishing
Course Notes The course has nopre-requisite

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Mid-terms 1 1 1
Final examination 1 1 1
Total Work Load   Number of ECTS Credits 1 30

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 They will be able to explain and exemplify the terms related to service marketing
2 They will learn the properties of service marketing
3 They will understand the importance and classification of service marketing.
4 They will analyze service marketing mix.
5 They will explain innovation and design in services. Understand the stages and strategies of service design.
6 They will learn about service design techniques, understand value analysis and process analysis in service design

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to Services and Service Marketing (Service term and its development, factors affecting the development of service sector and competition strategies) Koç, Erdoğan, (2015):21-44
2 Propreties of services and Basic Differences of Service Marketing Koç, Erdoğan, (2013):47-76
3 Marketing Components of Services and Service Product Koç, Erdoğan, (2013):79-120
4 Pricing of the Services (Pricing methods and factors affecting pricing) Koç, Erdoğan, (2013):173-268
5 Distirbution in Services (Deciding the distribution channeks and innovation of distributing channels). Koç, Erdoğan, (2013):153-172
6 Marketing Communication/ Promotion in Services (Factors affecting marketing communication). Koç, Erdoğan, (2013):175-212
7 Physical Evidences in Services, Capacity and Process Management Koç, Erdoğan, (2013):293-416
8 Midterm Exam -
9 Design and Service Design Acar Gürel, Dilek, (2012):56-66
10 Basic Factors in Service Design Acar Gürel, Dilek, (2012):67-87
11 Service Design Strategies Acar Gürel, Dilek, (2012):88-103
12 Stages of Service Design Acar Gürel, Dilek, (2012):104-128
13 Analysis of Values and Process in Service Design Acar Gürel, Dilek, (2012):130-178
14 Service Design Techniques Acar Gürel, Dilek, (2012):180-199
15 Final Exam -

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
C1 5
C2 5 4 2
C3 5 4 2 1 1 1
C4 5 4 3 1 3 2 2 1 3
C5 5 4 1 2 2 1 3
C6 5 4 2 4 1 1 3 2 1 3

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant