Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
8RTS422Rhetoric2+1+03318.10.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Radio, Television and Cinema
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course It is aimed to understand the concept of "rhetoric" and rhetoric / wordplays (figures), to interpret the rhetoric / communication relationship, to emphasize the ability to "persuade" through rhetoric in communication, to prepare persuasive and effective texts with various techniques and methods, to decode and question texts.
Course Content Course Content Communication, Communication Models, Communication and Persuasion, Aristotle and Rhetoric, Aristotle and Persuasion, Persuasion and its creators, Types of rhetoric, Figures of speech in linguistic texts (use of figures), Arts of speech in visual texts (use of figures),
Course Methods and Techniques Anlatım, soru-cevap, tartışma, konuşma ve söylem çözümlemesi, hazırlıklı ve hazırlıksız konuşma, münazara, öğrenci sunumları.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Öznur AKYILMAZ
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources -Küçükerdoğan, Renkin. Advertising Discourse, Istanbul: Es Publications, 2005. - Harvard Business Review Press, Emotional Intelligence Influence and Persuasion, Optimist Publications, 2019 -Lover. Assoc. Burcu Zeybek, Political Advertisement, Persuasion and Rhetoric, Beta Publications, 2016
Course Notes - Gokberk, Macit. History of Philosophy, Istanbul: Remzi Bookstore, 1993.

- Aristotle, Rhetoric, Istanbul: Yapı Kredi Publications, 2000.

- Platon, Gorgias, Istanbul: Türkiye İş Bankası Publications, 2009.

- Mengusoglu, Takiyettin. Introduction to Philosophy, Istanbul: Remzi Bookstore 2008.

- Vardar, Berke. Basic Concepts and Principles of Linguistics, Istanbul: Multilingual Foreign Language Publications, 1998.
Exams 1 Ara Sınav - 1 Final Sınavı

Course Category
Social Sciences %100
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 4 56
Mid-terms 1 2 2
Final examination 1 2 2
Total Work Load   Number of ECTS Credits 3 88

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 To be able to define the concepts of communication, rhetoric and persuasion
2 To be able to comprehend the origins and creators of persuasive communication and to be able to discern its interaction with rhetoric.
3 To be able to evaluate the connection between different disciplines of rhetoric and social sciences.
4 To be able to comprehend the rhetoric used in the art of rhetoric and evaluate them in different texts, to prepare original texts/designs in which rhetoric is used.
5 Ability to use rhetoric to make ideas and projects effective and persuasive in written, oral or other forms
6 Gaining the ability to use the messages required in their profession at the right place and at the right time by making use of the art of rhetoric, and to gain the ability to produce solutions by using rhetorical techniques and methods when a problem is encountered in the communication process.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 İletişim ve Retorik Konulara ilişkin ön okumalar
2 Aristoteles ve Retorik Konulara ilişkin ön okumalar
3 Retorik kavramı ve İkna Konulara ilişkin ön okumalar
4 Aristoteles ve İkna Konulara ilişkin ön okumalar
5 İknanın oluşturucuları ve önemi Konulara ilişkin ön okumalar
6 İkna Kuramları Konulara ilişkin ön okumalar
7 Söz sanatları (Figür) Konulara ilişkin ön okumalar
8 Ara sınav Ara sınava hazırlık
9 Söz sanatları (Figür) (Devam) Konulara ilişkin ön okumalar
10 Söz sanatları (Figür) (Devam) Konulara ilişkin ön okumalar
11 Dilsel metinlerinde söz sanatları (figür kullanımı), Konulara ilişkin ön okumalar
12 Görsel metinlerde söz sanatları(figür kullanımı), Konulara ilişkin ön okumalar
13 Görsel metinlerde söz sanatları(figür kullanımı), Konulara ilişkin ön okumalar
14 Görsel metinlerde söz sanatları(figür kullanımı), Konulara ilişkin ön okumalar
15 Genel Değerlendirme Final Sınavına Hazırlık

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
C1 3 2 2 2 2 1 1 2 1 1 1 1 1 2
C2 3 3 3 1 2 2 2 1 2 2 1 3 1 2 1
C3 3 2 3 1 3 2 2 2 1 2 1 1 2 2
C4 3 3 1 3 3 1 3 1 2 2 2 3 1 1
C5 3 3 1 2 3 2 2 2 2 1 1 3 2 1 1
C6 3 3 1 1 3 1 1 1 1 2 2 3 2 2 3

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant