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Language of Instruction
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Turkish
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Radio, Television and Cinema
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Type of Program
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Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The objective of the New Media Technologies course is, first and foremost, to define what new media technologies are and to explain the characteristics of new communication technologies. It also aims to discuss how various fields of media—such as newspapers, television, cinema, and advertising—have changed with the advent of new communication technologies.
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Course Content
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The transition from traditional media to new media, the brief history and characteristics of new media, communication theories developed in relation to new media technologies, new journalistic activities emerging alongside new media technologies, changes in the advertising sector brought about by new media, changes in the film industry enabled by new media technologies, developments in the television sector alongside new media, innovations introduced by new media technologies in other fields such as marketing and public relations, legal regulations established for new media technologies, etc.
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Course Methods and Techniques
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Anlatım, gösterip yaptırma, örnek olay incelemesi, bilgisayar destekli uygulama, proje temelli öğrenme, etik tartışmalar, öğrenci sunumları.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Research Assist. Dr. Mahmut CERAN
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Kotler, Philip. Marketing 3.0. Istanbul: Sinpas Publishing. 2010
Uzun, Ruhdan. Communication Ethics: Issues and Responsibilities. Ankara: Dipnot, 2011
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Course Notes
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-Crowley-Heyer, David-Paul. History of Communication: Technology, Culture, Society. Ankara: Siyasal, 2011
-Çağlak, Engin (Editor). The History of Communication in These Lands. Ankara: Nobel, 2016
-Uğurlu, Saadet. Strategic Communication Management in New Media. Istanbul: Beta, 2017
-Uğurlu, Saadet (Editor/Compiler). Strategic Public Relations Management Today and in the Future. Istanbul: Beta, 2015
- Stevenson, Nick. Media Culture. Ankara: Utopia, 2008
-S.U. Lecture Notes
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Exams
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1 Ara Sınav - 1 Final Sınavı
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Course Category
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Social Sciences
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%100
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Field
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%100
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