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Language of Instruction
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Turkish
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Radio, Television and Cinema
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Type of Program
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Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of the course is to reveal what social media is a part of internet publishing and to explain the features of social media. In addition, it is to provide practical training on content production and management in social media.
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Course Content
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Social media and new media theories, Social media and politics, social media and journalism, social media and new media relationship, social media economy, usage areas of social media in Turkey and the world, social media statistics, social media research, use of social media as a marketing tool , social media advertising, social media and television, social media and cinema, social media and marketing, social media advertising, social media and reputation management, social media and legal regulations, social media expertise, social media applications...
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Course Methods and Techniques
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Anlatım, örnek olay incelemesi, platform ve içerik çözümlemesi, tartışma, grup çalışması ve uygulama.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Asist Prof.Dr. Saadet UĞURLU
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Assistants
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Research Assist. Melike ÇELİK
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Related books, Articles, Researches, News and related websites, Social Media sites, Forum Sites, blogs etc.
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Course Notes
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1. C. Chapman, A. Handley, Rules for Content Management in the Digital Age, Mediacat Publications, 2016.
2. O. Kuş, Content Marketing: Brand and Story Creation Strategies in the Digital World, 2016.
3.S. Uğurlu, Strategic Communication Management in New Media, Beta Publications, 2017
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Exams
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1 Ara Sınav - 1 Final Sınavı
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