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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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Radio, Television and Cinema
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Type of Program
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Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of this course; The aim of this study is to examine the issue of how the press enterprises, which basically have the same characteristics with other businesses, but have their own characteristics and differences from other businesses in terms of the sector they are in, carry out their activities.
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Course Content
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Within the scope of the course; Definitions and concepts related to press enterprises, features, functions and organizational structure of press enterprises, business functions in press enterprises, advertising, new economy, competition and today ` s media structuring and the effectiveness of the media are included.
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Course Methods and Techniques
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Anlatım, örnek olay incelemesi, tartışma, beyin fırtınası, problem çözme, iş planı hazırlama, proje sunumları.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Prof.Dr. Ayhan ERDEM
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Işık Özkan, Printing and Press Management, Bilgehan Press, 1989 Güngör Onal, Basic Business Knowledge, 2nd Edition, Turkmen Bookstore, 1997
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Course Notes
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Semra Atılgan, Press Management, 2nd Edition, Beta Publications, 1999
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Exams
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1 Ara Sınav - 1 Final Sınavı
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Course Category
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Social Sciences
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%100
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Field
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%100
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