|
Language of Instruction
|
Turkish
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
Radio, Television and Cinema
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Compulsory
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
To enable students to make sense of the universe of signs around them, based on the basic concepts of semiotics, and to create original, creative visual and linguistic messages through different signs; By establishing the semiotics-communication relationship, it is to gain basic skills and knowledge about which indicators the messages to be constructed should consist of so that they can establish "effective communication".
|
|
Course Content
|
Communication and Semiotics, Sign, Types of Signs, Functions of semiotics, Linguistic sign, Non-linguistic sign, Symbol, Cultural signs, Use of cultural signs in different texts, Use of signs in visual texts such as Picture-Advertising-Poster, Narrative, Narrative analysis and applications.
|
|
Course Methods and Techniques
|
Anlatım, metin ve görsel incelemesi, göstergebilimsel çözümleme uygulamaları, tartışma ve sunum.
|
|
Prerequisites and co-requisities
|
None
|
|
Course Coordinator
|
None
|
|
Name of Lecturers
|
Asist Prof.Dr. Öznur AKYILMAZ
|
|
Assistants
|
Research Assist. Simge TOKMAKÇI
|
|
Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Gibson, Clare, How to Read Symbols Feed Spring., 2017
|
|
Course Notes
|
- Barthes, Roland. Semiotic Adventure, Istanbul: Yapı Kredi Publications, 2009. - Kucukerdogan, Assoc. Dr. Your colour. Advertising Discourse, Istanbul: Es Publications, 2005. - Akerson, Fatma Erkman. Introduction to Semiotics, Istanbul: Multilingual Foreign Language Publications, 2005. -Fiske, John, Introduction to Communication Studies, Science and Art pub., 1990.
|
|
Exams
|
1 Ara Sınav - 1 Final Sınavı
|
Course Category
|
Social Sciences
|
%100
|
|
|
Field
|
%100
|
|
|