Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
5RTS003Commercial Film Production and Management2+2+03517.10.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Radio, Television and Cinema
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course A multifaceted approach to advertising strategy, one of the most important elements of marketing, involves thoroughly evaluating all its stages, reinforcing understanding by following significant industry studies, and creating and completing an advertising campaign process using the acquired knowledge.
Course Content It is a comprehensive evaluation of all aspects of the advertising production process.
Course Methods and Techniques Anlatım, gösterip yaptırma, örnek film incelemesi, uygulamalı çekim, grup çalışması ve proje geliştirme.
Prerequisites and co-requisities None
Course Coordinator Asist Prof.Dr. Mehmet Fatih EMİNOĞLU
Name of Lecturers Asist Prof.Dr. Mehmet Fatih EMİNOĞLU
Assistants Research Assist. Melike Çelik
Work Placement(s) No

Recommended or Required Reading
Resources Senbir Hakan – Mobile Marketing Series Advertising Handbook – Route 2012 Arijon Daniel – The Grammar of Film Language 1-2-3 – Es 2005
Course Notes Kenneth E. Clow & Donald Baack – Integrated Advertising, Promotion and Marketing Communications, Nobel-Pearson 2016
Burtenshaw K. & Mahon N. & Barfoot C. – Fundamentals of Creative Advertising – Literatür 2014
Mercado Gustavo – The Filmmaker ` s Eye – Hill 2018
Lance S. & Woll J. – The Orange Book of Advertising – Kapital 2006
Exams 1 Ara Sınav - 1 Final Sınavı

Course Category
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 4 56
Hours for off-the-c.r.stud 14 6 84
Mid-terms 1 2 2
Final examination 1 2 2
Total Work Load   Number of ECTS Credits 5 144

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 You know the basic elements of marketing and the marketing communication tools.
2 It lists the types of advertising agencies and their areas of operation.
3 Commercial film production separates the creative concept, post-production, and media planning processes, and knows what needs to be done in each stage.
4 Understands the support departments and their job descriptions,
5 Understands the shooting scales for commercials.
6 It can initiate and conclude a campaign process in all its aspects.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction, course content information, decision on teaching style, explanation of midterm and final exam formats, listening to expectations and requests, explanation and discussion of fundamental concepts. Applications related to the topics
2 The 4 Ps of Marketing, Integrated Marketing Communication, Marketing Communication Objectives, Advertising, Types of Advertising, Why Advertising?, Who Creates Advertisements?, Agency Structure (In-house and External), Agencies and Their Working Methods, Advantages and Disadvantages. Applications related to the topics
3 What does a full-service agency do? What are the media platform options? What are the stages of commercial production? (Scriptwriting, pre-production, filming, set design, editing, media planning) Applications related to the topics
4 The campaign planning and strategy development process (customer, market, budget, brief, media selection, advertising slogan, script, alignment, brand/product positioning, campaign process), definition of consumer groups, definition of purpose and objectives, and budget allocation evaluation. Applications related to the topics
5 The creative concept process (production), supporting departments and their roles, set preparation, rental companies, creative team, art direction, research, typography, principles and technical concepts of composition, frame dimensions, accepted conventions, plans, image system. Applications related to the topics
6 Advertising shooting scales Applications related to the topics
7 Midterm Exam
8 Advertising frame styles (animation, slice of life, storytelling), message strategy in advertising design (cognitive, emotional and behavioral message strategy) Applications related to the topics
9 Types of advertising strategies (fear, humor, sexuality, music, emotional, rational, scarcity, etc.), Resources and brand faces, Celebrity faces, board members, scientists, etc. Applications related to the topics
10 Post-production process, Editing process tracking, feedback, final revisions, versions, copyrights, master copy, archive) Applications related to the topics
11 Media planning process, advertising, follow-up research, independent media research companies, the future of advertising, the changing industry, leveraging new technology Applications related to the topics
12 Preparing a final project (including all processes) based on 11 weeks of coursework. Applications related to the topics
13 Preparing a final project (including all processes) based on 11 weeks of coursework. Applications related to the topics
14 Preparing a final project (including all processes) that can be achieved with 11 weeks of coursework. Applications related to the topics
15 Genel Değerlendirme Final Ödevine Hazırlık

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
C1 5 4 5 5 5 2 2 4 5 5 5 4 4 4 5
C2 5 5 5 2 4 2 2 4 5 4 2 5 2 4 4
C3 5 4 5 5 5 2 2 4 5 5 5 4 4 4 5
C4 5 5 5 4 4 2 2 4 5 4 2 5 2 4 4
C5 5 4 5 5 5 2 2 4 5 5 5 4 4 4 5
C6 5 5 5 4 4 2 2 4 5 4 2 5 2 4 4

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant