Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3BNS 279E-Commerce2+0+02227.10.2026
Course Details
Language of Instruction English
Level of Course Unit Associate Degree
Department / Program Banking and Insurance
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course To provide basic knowledge of e-commerce business models, infrastructure, payment and logistics processes, and legal regulations.
Course Content History, development and current trends of e-commerce. E-commerce business models. E-commerce infrastructure. Digital marketing strategies. Online sales platforms and marketplaces. Electronic payment systems. Logistics and distribution. Legal regulations. Customer experience management. Security. Mobile commerce. Practical examples and case studies.
Course Methods and Techniques Lecturing, question-and-answer, case studies, assignments and exams.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Sema Mercanoğlu Erin
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Law No. 6563 on the Regulation of Electronic Commerce and related regulations.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Assignments 14 1 14
Mid-terms 1 8 8
Final examination 1 10 10
Total Work Load   Number of ECTS Credits 2 60

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explains the history, development and current trends of e-commerce.
2 Compares e-commerce business models and infrastructure.
3 Evaluates digital marketing strategies, online sales platforms and marketplaces.
4 Explains electronic payment systems and logistics and distribution processes.
5 Interprets legal regulations on e-commerce, security and customer experience management.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 History, Development and Current Trends of E-Commerce Reading Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
2 E-Commerce Business Models The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
3 E-Commerce Infrastructure The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
4 Digital Marketing Strategies The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
5 Online Sales Platforms The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
6 Marketplaces The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
7 Electronic Payment Systems The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
8 MIDTERM EXAM
9 Logistics and Distribution The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
10 Legal Regulations on E-Commerce The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
11 Customer Experience Management The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
12 Security in E-Commerce The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
13 Mobile Commerce The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
14 Practical Examples and Case Studies The topics that were covered last week and that will be covered this week are read from books and other sources and watched from videos. Laudon, K. C. ve Traver, C. G., E-commerce: Business, Technology, Society, Pearson.
15 Final Sınavı

 
Recommended Optional Programme Components
BNS 235 Digital Marketing
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14
All 2 2 5
C1 3 2 1 5 4 2 2 2 2 2 1 1
C2 1 2 2 5 5 2 2 2 2 2 1 1
C3 1 2 3 5 4 2 2 2 2 2 1 1
C4 3 2 1 5 4 4 2 2 2 2 1 1
C5 1 4 3 5 4 2 2 3 2 3 2 1

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant