Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3BNS 283Public Relations2+0+02227.10.2026
Course Details
Language of Instruction English
Level of Course Unit Associate Degree
Department / Program Banking and Insurance
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course To teach the basic concepts and application areas of public relations and to increase students ` awareness of corporate communication, media relations and crisis communication.
Course Content Definition, importance, history and development of public relations. Corporate reputation and image. Target audiences. Public relations strategies. Internal and external communication. Media relations and preparing press releases. Crisis management and crisis communication. Event planning. Social media management. Ethics in public relations. Developing communication skills. Case studies.
Course Methods and Techniques Lecturing, question-and-answer, case studies, assignments and exams.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr.
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Cutlip, S. M., Center, A. H. ve Broom, G. M., Effective Public Relations, Pearson.

Course Category
Social Sciences %80
Field %20

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Assignments 14 1 14
Mid-terms 1 8 8
Final examination 1 10 10
Total Work Load   Number of ECTS Credits 2 60

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explains the definition, importance and historical development of public relations.
2 Evaluates the concepts of corporate reputation, image and target audiences.
3 Explains public relations strategies and internal and external communication.
4 Carries out media relations, press release, crisis communication and event planning practices.
5 Interprets social media management and ethical principles in public relations together with communication skills.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Definition and Importance of Public Relations Reading Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
2 History and Development of Public Relations The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
3 Corporate Reputation and Image The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
4 Target Audiences The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
5 Public Relations Strategies The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
6 Internal and External Communication The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
7 Media Relations and Preparing Press Releases The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
8 MIDTERM EXAM
9 Crisis Management The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
10 Crisis Communication The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
11 Event Planning The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
12 Social Media Management The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
13 Ethics in Public Relations and Developing Communication Skills The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
14 Case Studies The topics covered most recently and the topics to be covered in the new week are reviewed in advance using the related printed and digital resources and online content. Peltekoğlu, F. B. What Is Public Relations? Beta Publications.
15 FINAL EXAM

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14
All 1 5
C1 1 1 1 2 2 3 5 3 3 1
C2 1 1 3 2 2 3 5 3 3 2
C3 1 1 1 2 2 3 5 3 3 2
C4 1 1 2 2 2 3 5 3 3 1
C5 1 1 3 3 3 3 5 3 5 1

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant