Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
8İF005Media Analysis3+0+03516.10.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Bachelor's Degree
Department / Program Radio, Television and Cinema
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course This course aims to equip students with the ability to analyze media texts from a critical perspective, evaluate them through various theoretical frameworks, and identify elements such as representation, ideology, and discourse within media content.
Course Content This course aims to equip students with the ability to analyze media texts from a critical perspective, evaluate them through various theoretical frameworks, and identify elements such as representation, ideology, and discourse within media content.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Öznur AKYILMAZ
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Berger, Arthur Asa. Media Analysis Techniques (Nilüfer Pembecioğlu, Trans.). Nobel Yayınları.
Barthes, Roland. The Semiological Adventure (Mehmet Rifat & Sema Rifat, Trans.). Yapı Kredi Yayınları.
Hall, Stuart. Representation: Cultural Representations and Signifying Practices (Stuart Hall, Ed.; İdil Dündar, Trans.). Pinhan Yayıncılık.
Teun van Dijk. Discourse and Ideology. Su Yayınevi.
Kellner, Douglas. Media Spectacle (Zeynep Özarslan, Trans.). Açılım Kitap.
Oktay, Ahmet. Social Reality and Television. Türkiye İş Bankası Yayınları.
Ongun, Orhan. Media and Ideology. Ütopya Yayınevi.
İrvan, Süleyman. Media and Society. Pharmakon Yayınevi.
Yaylagül, Levent. Mass Communication Theories: Dominant and Critical Approaches. Dipnot Yayınları.
Çaplı, Bülent & Tuncel, Haluk (Eds.). Media and Ethics. İmge Kitabevi.
Binark, Mutlu. New Media Studies. Dipnot Yayınları.
Kejanlıoğlu, Beybin. Media Studies in Turkey. İmge Kitabevi.

Course Category
Social Sciences %100
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Hours for off-the-c.r.stud 14 7 98
Mid-terms 1 12 12
Final examination 1 12 12
Total Work Load   Number of ECTS Credits 5 150

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explain the fundamental theoretical approaches to media analysis.
2 Critically analyze various media texts, including films, advertisements, social media content, and news.
3 Apply concepts such as media and ideology, representation, gender, class, and identity to media analysis.
4 Develop their own media analysis projects.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to media analysis and basic concepts Readings on the topics and viewing of sample films Course Resources
2 Semiotic Analysis Readings on the topics and viewing of sample films Course Resources
3 Semiotic Analysis Readings on the topics and viewing of sample films Course Resources
4 Marxist Analysis Readings on the topics and viewing of sample films Course Resources
5 Marxist Analysis Readings on the topics and viewing of sample films Course Resources
6 Psychoanalytic Criticism Readings on the topics and viewing of sample films Course Resources
7 Psychoanalytic Criticism Readings on the topics and viewing of sample films Course Resources
8 Midterm Exam Preparation for the Midterm Exam Course Resources
9 Sociological Analysis Readings on the topics and viewing of sample films Course Resources
10 Sociological Analysis Readings on the topics and viewing of sample films Course Resources
11 Practical Examples Readings on the topics and viewing of sample films Course Resources
12 Practical Examples Readings on the topics and viewing of sample films Course Resources
13 Student Presentations: Applied Analysis Readings on the topics and viewing of sample films Course Resources
14 Student Presentations: Applied Analysis Readings on the topics and viewing of sample films Course Resources
15 General Review Preparation for the Final Assignment Course Resources

 
Sustainable Development Goals
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15
C1 1 2 3 4 5
C2 5 3 5 3 3 3 3 3 3 3 3 5 5 5 5
C3 5 3 5 3 3 3 3 3 3 3 3 5 5 5 5
C4 5 3 5 3 3 3 3 3 3 5 3 5 5 5 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant