Course Information
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Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
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ECTS Allocated Based on Student Workload
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Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 The student identifies digital marketing tools and strategies and can perform basic applications to promote products and services through digital channels.

 
Weekly Detailed Course Contents
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Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14
All 3 1 4 3 1 2 2 1
C1

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant