Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3BNS 273Behavioral Economics and Finance2+0+02326.10.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Banking and Insurance
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course The objective of this course is to enable students to comprehend the behavioral factors leading to deviations from rationality in individuals ` economic and financial decisions, and to discuss these factors in the context of investment, savings, and insurance decisions.
Course Content Critique of traditional rationality assumptions. Bounded rationality, heuristics, and cognitive biases. Prospect theory and loss aversion. Mental accounting. Overconfidence and herd behavior. Market anomalies. Investor behavior. Behavioral impacts on savings, borrowing, and insurance decisions. The nudge approach. Behavioral analysis through experiments and case studies.
Course Methods and Techniques Lectures, question-and-answer sessions, case study analyses, assignments, and examinations.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr.
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Erdoğan, S., Gedikli, A., and Cevher, E., Behavioral Finance: Theoretical and Applied Approaches.

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 40
Final examination 1 % 60
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 2 28
Assignments 14 3 42
Mid-terms 1 8 8
Final examination 1 12 12
Total Work Load   Number of ECTS Credits 3 90

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Compares traditional rationality assumptions with the bounded rationality approach.
2 Defines heuristics and cognitive biases.
3 Explains prospect theory, loss aversion, and mental accounting.
4 Analyzes overconfidence, herd behavior, and market anomalies from the perspective of investor behavior.
5 Evaluates behavioral impacts on savings, borrowing, and insurance decisions, as well as the nudge approach.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Assumptions of Rationality in Traditional Economics Reading Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
2 Critiques of Rationality Assumptions and Bounded Rationality Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
3 Heuristics Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
4 Cognitive Biases Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
5 Prospect Theory Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
6 Loss Aversion and Framing Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
7 Mental Accounting Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
8 MIDTERM EXAM WEEK
9 Overconfidence and Herd Behavior Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
10 Market Anomalies Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
11 Investor Behavior Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
12 Behavioral Impacts on Savings, Borrowing, and Insurance Decisions Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
13 The Nudge Approach Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
14 Behavioral Analysis through Experiments and Case Studies Students are expected to review in advance the topics covered in the previous week and those to be addressed in the upcoming week, utilizing printed and digital resources as well as online content. Kahneman, D., Thinking, Fast and Slow, Farrar, Straus and Giroux. Thaler, R. H. ve Sunstein, C. R., Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press.
15 Final Examination

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14
All 4 4 2 1 1 2 1
C1
C2
C3
C4
C5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant