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Language of Instruction
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Turkish
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Level of Course Unit
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Associate Degree
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Department / Program
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Civil Aviatıon Management
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of this course is to enable students to understand the strategic, organizational and technological dimensions of digital transformation and analyse the effects of digital technologies on businesses. Students are expected to evaluate digital business models, customer experience, digital leadership and change management processes, and develop recommendations for business transformation while considering risks, ethical principles and sustainability.
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Course Content
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Concepts of digitalization, digital transformation and Industry 4.0; effects of digital technologies on businesses; big data, artificial intelligence, the Internet of Things and cloud computing; digital business models and value creation; digital strategy and competitive advantage; digital leadership and organizational transformation; digital customer experience and digital marketing; change management; digital risks, cybersecurity and ethics; performance measurement in digital transformation; sustainability and business case studies.
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Course Methods and Techniques
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Lectures, question-and-answer sessions, classroom discussions, examination of real-world examples and business case analyses.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Associate Prof.Dr. BURHAN AKYILMAZ
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Course Notes
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Lecture notes and presentations prepared by the instructor; selected academic articles on digital transformation, digital strategy and digital business models; selected chapters from Leading Digital: Turning Technology into Business Transformation; readings on big data, artificial intelligence, the Internet of Things and cloud computing; digital transformation reports from relevant institutions and business case studies.
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Documents
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https://classroom.google.com/w/ODg3NDQxODk0MTEw/t/all
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